Need #Business? Hashtag Attracts ItNEW YORK NY – Greater New York-based business development coach Dawn Doherty contends driving more clients, referrals and prospects to your real estate practice might be as simple as a #hashtag.

Doherty and Boston area Instagram marketing coach Sue B. Zimmerman collaborated last month (June 2, 2014) on an article about why and how real estate agents should use Instagram – the popular photo-sharing social media site – to establish themselves as “go-to experts” in almost any target market. They particularly emphasize creating a “hashtag strategy” of keywords for prospects and clients to follow.

The pair also finds value in geotagging and referring to other influential leaders as ways to enhance social media reach.