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Polley Courses: ‘Generation Buy’

Deal With Real Estate Customers Spanning Four Generations

Polley Courses: 'Generation Buy'

Generation Buy … at a glance

At any given time, today’s real estate professionals may be working with four generations of real estate buyers: Millennials, Generation X, the Baby Boomers, and Matures. This one-day course examines the home buying characteristics of these generations and evaluates their expectations (of agents and of the transaction) as well as communication preferences.

As a turnkey resource, participants receive generation-specific marketing tools, networking tips, scripts, and counseling strategies to help formalize agency relationships.

Course State Approval: Continuing education for Pennsylvania real estate broker and salesperson license renewal.

This is a one-day, 7-hour, live classroom course. No post-course exam is given (except when used for designation; see below). It is approved by, and meets 7 hours of continuing education requirements set by, the Pennsylvania State Real Estate Commission. It can be combined with other courses to fulfill all 14 hours of continuing education required by the Commission for a real estate salesperson’s or broker’s biennial license renewal during the 2014-2016 cycle that ends at midnight on May 31, 2016.

Designation Approval: Accredited Buyer Representation®

This also is approved by the Real Estate Buyer Agents Council® (REBAC®) division of the National Association of REALTORS® as an elective to accompany its Accredited Buyer Representative® designation course. If used for designation purposes, passing an exam is required.

Price: $95

Student Material: This course may be accompanied by in-class materials distributed by Polley Associates.

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