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To Succeed, Put Your Real Self Into Real Estate Messages

The rage in real estate communications these days focuses on the rise of Internet-based social media. Can you survive in the business without a Twitter account and a Facebook page? Sure, although probably not as successfully as you will with them. Twitter, Facebook, Linked-In, instant messaging and similar applications are big for real estate because, …

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Permission Marketing, Not Spamming, Grows Relationships

NEWTOWN SQUARE PA – The e-mail message that arrived Saturday morning (May 30, 2009) carried a seductive subject line, one sure to impress real estate agents hungry for sales. “The process to growing your business online,” it cooed, “starts with selective e-mail marketing.” The Taylors SC-based company that sent it followed up in the remainder …

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