Polley Associates offers the following designation courses. Each is accompanied by a brief description and links to its corresponding website for more information.
Accredited Buyer Representation
The Accredited Buyer’s Representative (ABR) designation is intended for real estate buyer agents who focus on working directly with buyer-clients. Those interested in earning the designation receive 1) education that elevates their home-buyer skills and knowledge; 2) specialized information on issues and trends that enhances successful home buyer representation; and 3) access to marketing tools and resources that provide an additional competitive edge.
The Real Estate Buyer’s Agent Council (REBAC) is the largest of the National Association of REALTORS’ institutes, societies, and councils. It also is the accrediting entity for the ABR designation.
Learn more about the requirements to obtain the ABR designation.
Seller Representative Specialist
The Seller Representative Specialist (SRS) designation is intended for real estate agents whose primary focus is seller agency: working with clients interested in selling property they own. Those interested in earning the designation receive 1) education that emphasizes the use of Seller Counseling Sessions to uncover and recognize client-specific needs; 2) provides manual and electronic marketing methods to promote properties to the widest range of prospective purchasers; and 3) teaches negotiation skills critical to a successful transaction and the best possible outcome of a sale.
Learn more about the requirements to obtain the SRS designation.
Senior Real Estate Specialist
The Senior Real Estate Specialist (SRES) designation is presented to members of the National Association of REALTORS who are specifically qualified to address the needs of home buyers and sellers age 50 and older. Those interested in earning the designation receive education that supplies necessary knowledge and expertise to counsel clients through major financial and lifestyle transitions that involve in relocating, refinancing, or selling the family home. They are prepared to offer options and information needed in helping clients make life-changing decisions.
The SRES Council, which is administered by the Real Estate Buyer’s Agent Council (REBAC) of the National Association of REALTORS, is the accrediting entity for the SRES designation.
Learn more about the requirements to obtain the SRES designation.
Accredited Luxury Home Specialist
The Accredited Luxury Home Specialist (ALHS) designation is presented to those who work specifically with buyers and sellers of luxury homes. While the price and amenities that represent luxury vary widely from market to market, luxury homes are generally defined as those that sell at a minimum of twice as much as the average home sales price in a market. Those interested in earning the designation receive education that covers 1) regional and national market trends, luxury home buyer and seller needs, desires, marketing, and services; 2) obtaining, staging and showing luxury home listings; 3) transaction negotiations, and 4) market specialization.
The independent Luxury Home Council is the accrediting entity for the ALHS designation.
Learn more about the requirements to obtain the ALHS designation.