Win-Win Negotiating Skills (7 Hrs)

Consumer surveys conducted during the past few decades consistently demonstrate that negotiation is the aspect of real estate that consumers enjoy least, and rely on agents most heavily, is negotiations. Negotiating can be intimidating and tense, with the techniques of negotiating being obscure. Agents need to be prepared for the rigors of negotiating on behalf of clients and educated on appropriate vs. inappropriate methods and techniques that can benefit their clients.

Win-Win Negotiating Skills provides a preface for real estate professionals to explore different negotiating strategies, with an emphasis on better serving and representing their clients ethically. By learning and applying effective negotiating skills, agents will be better prepared to assist buyers, sellers, investors, tenants, and all other clients alike as partners in a “win-win” and ethical transaction.