Skip to content Skip to navigation

LIVE-STREAMING Real Estate Education via Zoom available for enrollment.

Click on the education type to see available schedules:



Polley Blog

Preferred News Sources Matter In Agents’ Promotion Choices

NEW YORK – From which media source do most people now prefer to get their news? The Web wins hands down, according to the just-released results of a Zogby Interactive survey taken in the United States.

Web-based sources rank far ahead of television, newspapers and radio as the preferred choice for news, Reuters News Service said Wednesday (June 17, 2009) in reporting on the Zogby study. More than half of those questioned said they would select the Internet if they had to choose only one source of news. Compare that to 21 percent who chose television, or 10 percent who chose either newspapers or radio.

Internet sources also were deemed more reliable than traditional media, Reuters said of the Zogby results.

These public perceptions affect real estate licensees as they:

  • Make promotional choices. Press releases about new recruits to a team, new professional designations obtained, new real estate services offered and the like increasingly should be directed to local online news sources, as well as to traditional media. If potential clients are reading news online, the news about your real estate practice must also be online to be noticed.
  • Make advertising choices. If customers’ eyeballs are focused online more than they are on paper or at the tube, you may want to reconfigure advertising expenditures to beef up online exposure for your real estate practice.
  • Solicit new business. As more people place more trust in web-based news, the overall level of trust in the web broadens as well. Over time, future clients may well show a bias toward real estate agents and brokers who demonstrate they are technologically savvy and web-centric. Now’s the time, then, for you to strengthen methods by which you reach out to and attract new prospects from the Internet.

Read the entire Reuters story.

See the Zogby poll results.

Photo from

Recent Articles

Pennsylvania Commission Extends Older Consumer Notice

HARRISBURG PA – In an announcement posted this week (Wednesday, June 17, 2009) on its website, the Pennsylvania State Real Estate Commission said it was extending for three months – until Sept. 15, 2009 – the deadline to implement its new consumer notice. Before the announcement, the deadline had been set for June 15. The […]

Read More

PA Realtors Association Likes State Funds For First-Timers

HARRISBURG PA – The Pennsylvania Association of Realtors (PAR) endorsed a plan announced Wednesday (June 10, 2009) by Gov. Edward G. Rendell to use part of $380 million in federal economic recovery funds to help the state’s home buyers. Under Rendell’s proposal, the Pennsylvania Housing Finance Agency (PHFA) will allocate $5 million for the Keystone […]

Read More

New To Social Media Use In Real Estate? See This Webinar

As social media applications like Twitter, Facebook, MySpace, Ning, Linked-In and others grow and become more prominently used, real estate licensees unfamiliar with those names or how their software works may feel left behind. Don’t. Take comfort in knowing it’s never to late to learn, and with learning usually comes revenue. To that end, it […]

Read More

June 13 Deadline Looms For Pennsylvania Consumer Notice

HARRISBURG PA – The Big Switch starts next Saturday (June 13, 2009) for real estate licensees in Pennsylvania. That’s when a new Consumer Notice, required by the Pennsylvania State Real Estate Commission to be distributed by agents and brokers to their clients and potential clients, goes into effect. After that date, experts say, distributing any […]

Read More

Permission Marketing, Not Spamming, Grows Relationships

NEWTOWN SQUARE PA – The e-mail message that arrived Saturday morning (May 30, 2009) carried a seductive subject line, one sure to impress real estate agents hungry for sales. “The process to growing your business online,” it cooed, “starts with selective e-mail marketing.” The Taylors SC-based company that sent it followed up in the remainder […]

Read More

Pennsylvania Regulators Take Action Against Mortgage Firms

HARRISBURG PA – Pennsylvania’s Department of Banking is taking a tougher line against mortgage brokers that either refuse to comply with regulations or are not licensed to practice in the state. Last week it took enforcement against seven different companies. On Friday (May 22, 2009) it issued a cease-and-desist order against U.S. Mortgage Group Inc., […]

Read More

Realtors’ National Association Opens Its Own Credit Union

WASHINGTON DC – One of the biggest drawbacks in years past of being an independently contracted real estate agent was a perceived lack of perks that sometime accompany other jobs. The National Assocition of Realtors® (NAR®) has been building its membership benefits package to overcome that hurdle, and last week (May 13, 2009; Wednesday) officially […]

Read More

Next At Google: Helping Consumers Read Their Electric Meter

MOUNTAIN VIEW CA – Could home owners save money, and help create a greener planet, if they knew more about the energy they use? Website search behemoth Google Inc. thinks so, and is partnering with electric utility companies to experiment with new software it calls the Google PowerMeter. PowerMeter works with new smart meter devices […]

Read More

Asian-Americans Looking For Service From Brokers And Agents

LOS ANGELES CA – Asian Americans face the same obstacles in buying homes as their Hispanic counterparts – primarily language and cultural barriers – but may not be as well-served by the real estate community, according to a new study. The study, released Nov. 8, 2004, by UCLA’s Asian American Studies Center and titled “Dispelling […]

Read More