You walk into an electronics store. You’re hunting for a new cell phone. Do you want to talk with the guy who started in the store a week ago, or one who’s been there three years? You want the experienced hand, of course! Think of prospects in your real estate market. Are you THEIR expert? Is your library of knowledge about its homes, values, selling prices, the difference between list and sold prices, and average time on market ingrained in your brain weekly? The more you know the market, the more you can help prospects, and increase your chances to grow listings and revenue. Be the expert!