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Buyer Representation

Polley Courses: ‘Real Estate Marketing Reboot’

  • Learn more about Polley Associates’ Pennsylvania continuing education course, “Real Estate Marketing Reboot.”

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  • Learn more about Polley Associates’ Pennsylvania continuing education course, “Generation Buy.”

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  • A national news organization that has so far earned two Pulitzer Prizes for journalistic excellence is setting its sights on the problem of defective drywall.

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  • Prospective buyers should ensure the home of their dreams won’t become the nightmare of their wallet. One Realtor suggests looking for red flags that indicate problems.

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  • In a busy real estate practice, automation is a time- and energy-saver. Too much efficiency, though, can be a less-than-good thing, blogger Kathleen Daniels writes.

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  • Two business coaches – one in New York, the other in Boston – jointly advocate in a post that real estate agents use Instagram and hashtags to bring in more clients.

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  • Can an average buyer with mortgage financing compete against another buyer’s all-cash deal? Often, no, but don’t give up! Here are six strategies to fight with.

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  • Referrals from satisfied past clients is where the real profit of real estate marketing can be found. Are agents fully prepared to capture more of them?

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  • Sixty-two percent of home buyers say they want a home with crown moulding. It ranks third-highest in their preferences, behind only ceiling fans and built-in shelves.

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