New stats from Salesforce, a customer relationship manager software company: “Eighty percent of shoppers (consider your real estate seller and buyer clients) will pick experiences over just product and services themselves.” Brands that “are winning today are … moving from transactions to relationships,” according to a story in the June 26 (2018) edition of CMO Magazine.

What are you doing to ENGAGE your clients? What relationships are you creating in the home-buying experience that will make them your clients for life?

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