Want to attract more real estate buyers?

According to the U.S. Census Bureau, more than 7,900 people will turn 60 every single day this year. In addition, real estate is the largest single asset class held by households that are headed by someone who is 65 or older, according to Harvard University s Joint Center for Housing Studies.

"Knowing how to best serve home buyers, sellers and investors at all stages of life is another way to add value to the real estate transaction," said National Association of Realtors' 2007 President Pat V. Combs of Grand Rapids MI. "As our clients mature, they have different real estate goals and needs from those of younger consumers."

Given the importance of the emerging senior market nationwide, the number of real estate licensees who earn the SRES® designation is likely to increase dramatically during the next few years.

This education-base designation addresses the fastest growing market in real estate. With your SRES® designation, you will be listed online in the SRES® Council's referral database which provides direct client contact and referrals from other SRES® members. This networking benefit, across North America, may be the single best reason to get connected right now.

The SRES® Designation Program gives you the unique tools to position yourself as a REALTOR® who specializes in the needs of home buyers age 50-plus within your market.

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