To do better,
you have to be DIFFERENT
If you want others to remember you,
"Be Different' suggests speaker
Patrick O'Dooley. People remember the
unusual better than the ordinary. For
example, when O'Dooley sold photocopying
machines for IBM he wanted customers to
remember him over his competitors from
Xerox and Kodak. So he would introduce
himself as "Patrick O'Dooley,
Reproduction Specialist." That got
him some funny looks, but he was
remembered.
Some time ago, he had to meet with
the head of the Dallas Speakers and
Convention Bureau. The secretary asked
when he could visit her office. He
replied, "I can be there tomorrow
at 10: 17."
She paused and then said, "Okay,
10: 17 would be fine." The next day
O'Dooley was sure to arrive precisely at
10: 17. As he entered her office, she
was standing in the reception area
looking at her watch. She said,
"Thank goodness! Boy, am I glad you
are on time. I've been a nervous wreck
all morning waiting to find out if you
were really going to be here at
10:17."
As they walked back to her office,
they passed a lot of those little
cubicles and all along the way people
kept asking her, "Is that the 10:
17 guy?"
O'Dooley stood out in her mind simply
by approaching a little differently
something that could have been Re all
the other appointments she makes. She
met him at the door, and everyone in the
office knew lie was coming.
by Patrick O'Dooley, Flight
Plan for Living: The Art of Self-
Encouragement, 1992, MasterMedia,
New York NY
|
