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How well do you know who you're selling
to? Consider these statistics:
The Millionaire Next Door
What’s your image of the typical
millionaire in America today? If
you’re thinking they are the one’s
with the big house, big car, $1,000
suites, country club member … you’d
be way off the mark.
The authors of The Millionaire
Next Door, Thomas J. Stanley and
William D. Danko (Longstreet Press,
Inc., 1996; $22), completed an extensive
study and developed a portrait (profile)
of millionaires today. Their findings:
- 57 years old, married, 3
children
- Self employed in a “dull”
business
- 97% are Homeowners
- Save or invest 15-20% of income
- Median income is $131,000
- No inheritance of funds or
business
- Work 45-55 hours per week
- Earn 6.5 times what their
neighbors do
- Drive 3-5 year old American made
car
- Willing to spend on children’s
education
- Use attorneys and accountants
regularly
- Have an account with a brokerage
firm
- Do not waste money…frugal!
Surprising? Stanley and Danko
put people in two categories:
“accumulators of wealth” or
“conspicuous consumers."
The difference? Millionaires can answer
“yes” to three questions:
- Do you know how much you spend on
food, shelter and clothing?
- Do you spend time regularly
planning your financial future?
- Are you frugal?
If you want to join the millionaire’s
club, get this book!
National Volume
There are two million real estate
licensees in the United States today.
When it comes to sales recorded, there
are five million sales per year, of
which:
- 1 million are new
construction sales
- 4 million are existing home
sales
Marketing Messages
The big question -- how do you get
your message out about your services in
a world where:
- 3,000 ad messages bombard the
average American each day
- 15 of these get the attention of
the average American consumer
- 6 messages are actually remembered
by the American consumer
- 4 seconds identify the time frame
the average consumer spends reading
one’s marketing message
Agents Using Technology
What percentage of real estate
practitioners use various items of
technology? Here’s the latest:
- 82% use a calculator
- 79% use a cell phone
- 60% use a modem
- 52% use a fax
- 43% use a printer
- 37% use a CD Rom
- 13% use a scanner
- 5% use a digital
camera
The Entrepreneurial Urge
Almost 9 percent of the adult working
population -- that's close to 10 million
Americans -- are now in the process of
starting their own business.
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