About the Course

After completing this course, students will be able to:

• Summarize key components of a tough market
• Analyze and demonstrate the use of consumer handouts to distinguish between buyers' and sellers' markets
• List the characteristics of today's demanding consumer
• Identify client strengths and weaknesses, and how to compensate for them as needed
• Evaluate the menu of negotiating tactics that empower buyer clients to better reach their objectives
• Demonstrate information-gathering skills and formulate ways to meet real-life challenges
• Organize tools and techniques to protect consumers from questionable practices
• Plan tools and language that better assist clients in pricing appropriately in a tough market
• Construct a marketing plan that effectively communicates the scope of seller services
• Describe the need for and benefits of an individual domain and website for each listed property
• Distinguish and list consumer services that would be most effective in a tough market
• Demonstrate packaging and presentation techniques to better convey consumer services

This is a half-day course. It fulfills 3-1/2 hours of the 14 hours of mandatory continuing education (MCE) required by the Pennsylvania State Real Estate Commission for salesperson's or broker's license renewal.