Survey after consumer survey conducted during the past 40 years continue to demonstrate that the aspect of real estate sales consumers enjoy least and for which they rely most heavily on licensees is negotiations. The process of negotiating is usually intimidating to most buyers and sellers, and they often consider its techniques obscure. Unfortunately, as
Realty Times Editor Blanche Evans observes, a large number of agents are as unprepared for the rigors of negotiation as the clients they represent.
Win-Win Negotiating Skills provides a preface for real estate professionals to explore different negotiating strategies, with a particular emphasis on better serving and representing
their clients. By learning and applying effective negotiating skills, students are expected to help buyers and sellers alike think of each other as partners in a win-win transaction that satisfies all parties.
This is a full-day course. It fulfills 7 hours of the 14 hours of mandatory
continuing education (MCE) required by the Pennsylvania State Real Estate
Commission for salesperson's or broker's license renewal.
