This Real Estate Buyer's Agent Council (REBAC®) course,
sponsored by Polley Associates, acknowledges that licensees best serve the public, their
profession, and their own careers when they focus on and meet consumer needs.
In the expanding field of buyer agency, licensees engaged as buyers' agents
seemingly lack -- but increasingly must have -- essential skills in
determining and accommodating client needs. Importantly, those skills may
differ significantly from the perspective of licensees under traditional
agency agreements. With a clear vision of client needs, an awareness of
marketing principles, and a solution-oriented approach, licensees engaged as
buyers' agents can better serve consumers and, as a result, enjoy a greater
level of success in their careers.
This is a full-day course. It fulfills 7 hours of the 14 hours of
mandatory continuing education (MCE) required by the Pennsylvania State Real
Estate Commission for salesperson's or broker's license renewal. This course
also is
a supplemental elective to earn the Accredited Buyer Representative (ABR®)
designation.