The ABR® designation is approved by the National
Association of REALTORS®
The Real Estate Buyer's Agents Council (REBAC®), which originated and issues the
Accredited Buyer Representative (ABR®) designation, is a division of the National
Association of REALTORS® (NAR®), and has NAR®'s support and backing.
Your tuition fee includes your first year
membership dues in REBAC®.
REBAC® is the nation’s largest association of real estate and relocation
professionals, addressing all aspects of real estate buyer representation.
Who are its members?
They are real estate brokers and salespersons, interested in integrating buyer
agency services into their day-to-day real estate operations. They are
single agency practitioners offering exclusive representation for buyers
and sellers. And they are professionals interested in staying ahead of
the trends and directions of the real estate market.
The advantages of buyer agency
With the 1993 changes in the Multiple Listing Service and the subsequent
renunciation of subagency by major real estate companies nationwide, practitioners
who had previously offered only seller agency will now offer buyer
agency as a practical necessity in order to properly serve the consumer real
estate buyer.
The debate over whether or not to offer buyer agency is history. Today
and tomorrow the issue will center on how to provide such service -- whether
exclusively or in combination with traditional seller representation --
and the quality of the service rendered.
Consumers are more aware of agency options as major consumer
groups such as the Consumer Federation of America, American Association
of Retired Persons, and recognized consumer advocates such as Ralph Nader have
taken up the cause of buyer and seller representation.
REBAC®'s ABR® designation has set a standard of excellence in buyer representation.
Enroll today for Polley Associates’-sponsored, REBAC®-approved ABR® training!
What does the REBAC®
basic ABR®
course cover?
Among the topics covered in the two-day basic ABR® course are:
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Theory and Principles of Buyer Representation
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Marketing and Promotion of Buyer Representation
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Terminology
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Positioning as it Relates to Buyer Representation
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Key Concepts
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Service Delivery
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Recognizing Conflicts
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Buyer Representation as Niche Marketing
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Strategy/Negotiation
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Informed Consent
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Molding Client Expectations
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Getting Paid
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Laying Proper Foundations
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Practice of Buyer Agency
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Procedures, Policies and Operational Specifics of Buyer Representation
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Establishing Office Policies and Procedures
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Evolution not Revolution
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Risk Reduction Considerations
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How to Get an Agency Commitment from a Buyer
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Relocation Aspects of Buyer Representation
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What Exactly is Representation?
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Optimizing Advantages of the ABR Designation
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Preparing and Tendering the Offer to Purchase
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Course Review & Exam Preparation
What does it take to become an
Accredited Buyer Representative?
Buyer representation demands education, training and professional certification.
That’s why Polley Associates is pleased to offer these courses to help
you earn credit toward obtaining the Accredited Buyer Representative designation
of the Real Estate Buyer's Agent Council (REBAC®).
As with other real estate-related designations, completing the two-day basic
ABR® course
is a valuable and important first step in earning accreditation. You also must
complete a one-day ABR® elective, and for both courses
pass written examinations based on course materials.
To receive an ABR® designation, you must additionally provide documented
evidence (5 documented transactions) to REBAC® of practical experience as
a buyer representative; be a member in good standing of both REBAC® and
the National Association of REALTORS®.
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