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 Accredited Buyer Representation
 Attract More Buyers

Want to attract more real estate buyers?

Completing the Accredited Buyer Representation (ABR®) course can help you: 
  • Increase your personal selling success by offering buyers new services and representation.
  • Learn how to turn buyer representation into the leading competitive edge you will have over other real estate agents in your market.
  • Market and promote buyer representation, a highly attractive, but still relatively new service in the public’s mind.
  • Successfully deal with the attitudes of corporations toward buyer representation in relocation, and help improve your corporate business.
  • Keep abreast of the very latest legislative and judicial activities in the field of buyer representation.
  • Know what other buyer’s agents are telling YOUR buyer customers now.
  • Reduce your liability, and that of your broker, by heeding laws regulating buyer representation.

In most states, subagency is dead. Knowledgeable brokers have concluded subagency is antiquated, unrealistic, impractical, unnecessary and dangerous. 

Yet the future is clear! The future is Accredited Buyer Representation, and it’s no passing fad. 

No matter where you look, whether inside an industry trade publication or in the real estate section of your local newspaper, the hottest trend in the business is buyer representation. 

Consumer consciousness is on the rise. People shopping for a home want the services of a real estate expert who represents them exclusively -- not the seller. 

They want someone who can negotiate on their behalf and help them make one of the most important decisions of their lives. They want a properly trained and professionally certified buyer’s representative -- someone just like you! 

REBAC® Training Will Make You an Expert — and Help You Earn a Designation 

That’s right. After you have successfully completed both the 2-day ABR® basic training and a one-day ABR® elective, you will have fulfilled the educational requirements needed to receive REBAC®’s Accredited Buyer Representative designation (ABR®). 

Rapidly gaining recognition as the real estate profession’s mark of expertise in buyer agency, the designation will award you distinction and public recognition as proficient and adept in a field of specialized talent.

An applicant for the ABR® designation also must be a member in good standing of the Real Estate Buyer’s Agent Council® and the National Association of REALTORS®

Flexibility of Enrollment 

REBAC®'s Accredited Buyer Representative training program, sponsored by Polley Associates, is structured and presented in a format that permits maximum flexibility for real estate agents. 

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Copyright ©2002- 2005 Polley Associates | abr-attract.htm | Last update 11.01.07