Brokers can provide real job satisfaction
March 1, 2007
More and more Americans are unhappy with their current jobs, The Conference Board -- a national economic policy think tank -- reported in
February 2007. Those who are complaining say they want to find work that gives them the potential for growth and more control over their lives.
In short, they're looking for the satisfaction that a job in real estate offers.
 The decline in job satisfaction has not been a sudden or new occurrence, The Conference Board says. Instead, it's happened over a period of two decades. Today, fewer than half of all Americans say they are happy with their jobs, down from 61 percent in 1987. And The Conference Board
claims it sees nothing in the future of employment to reverse attitudes anytime soon.
Today’s newest entrants to the workforce are least satisfied with their jobs. Less than 39 percent of workers under age 25 say they are pleased with their employment. This segment of the population has the lowest level of satisfaction overall, as well as the lowest level ever recorded in the survey's history. Workers age 45-54 expressed the second lowest level of satisfaction, with less than 45 percent content with their current jobs.
What would make workers happier? According to The Conference Board, 64 percent want greater contentment with their workload, a better work/life balance, improved or clearer communication with employers, and the potential for growth. Seventy percent are looking for improved educational and job training programs, as well as non-monetary rewards and recognition.
The report seems tailor-made for real estate brokers seeking new agents. Real estate sales has a lot to offer, and the people who can help the industry grow over the long haul -- those between the ages of 25 and 55 -- are desperately seeking a brokerage-like work environment. Make recruiting more effective by selling to those strengths!
Brokers know the pitch by heart. Real estate sales lets licensees control their destiny, their compensation, their use of time. Importantly,
most brokers regularly provide the very job components newcomers so earnestly seek: growth potential, rewards and recognition, and supportive training.
The Conference Board report is based on a representative sample of 5,000 U.S. households.
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