C'mon in! Selling's fine for those
prepared
For the prepared real estate agent in
Pennsylvania, things really aren't as
bad as they sound.
Yes, the U.S. housing market
cooled even further during the third
quarter of 2007, the
Associated Press reported today
(November 21, 2007). But comparatively
speaking, the market across our state
presents plenty of opportunity.
Home
sales in the Commonwealth -- which
earlier had reached record highs -- were
collectively off only 3.2 percent during
July, August and September. Compare
that with our neighbors in Maryland
(down 28.6 percent), Delaware (down 14
percent), New Jersey (down 13.4
percent), and Ohio (down 11.6 percent),
and Pennsylvania looks like a regional
home-selling hotbed. Only New York (down
just 2.8 percent) fared better among
adjacent states.
The key word here is: prepared.
Market conditions have placed power firmly back into the hands of buyers. The quality and degree of preparation
that results in productivity -- more
sales! -- is wholly contingent upon an agent’s knowledge and expertise in the very bedrock of the
real estate industry: seller
representation.
Effectively representing a seller in today’s market can be a challenging task.
Undoubtedly, that's why there's been a
recent surge among Pennsylvania agents desiring to sharpen and improve their selling skills. To meet this need, The
Seller Agency Council took the
6-year old, tried-and-tested Accredited Sellers Representative (ASR®)
course, updated the materials and re-released it through the
RealtyU® Network of Schools across the country to help engage current market conditions straight on, giving agents an increased level of professionalism, and the knowledge they need in order to represent today’s seller with class, sophistication and skill. “Now, more than ever, this course is vital,” says Tom Mitchell, Senior Vice President of the Council.
Agents can now obtain their ASR® designation
through Polley Associates. “It’s an incredibly timely learning experience,"
says Mitchell, "worth serious consideration by agents who realizes that as the American housing market continues to slow, seller demand for substantive expertise will rapidly increase. In homeowners’ eyes, education and experience really tip the scales. They want real-world results, not mediocre marketing magic.”
Portions of this article
were initially
published by RISMedia. |
