SRS® Designation Course Content
How you'll learn. What you'll learn. All approved by
Pennsylvania.
This is a two-day, 15-hour course. It is Pennsylvania
State Real Estate Commission-approved for 1 credit towards
broker's license requirements. It fulfills ALL 14 hours of mandatory
continuing education (MCE) required by the Commission for
salesperson's or broker's license renewal.
SRS® Basic Course Details
Four topic sections that offer real depth.
Here are details on material to be covered at the instructor's
discretion in each section of the Seller Representative Specialist®
(SRS®) designation two-day course from Polley
Associates:
Module I: Generating Business and Seller Counseling
- Describe key elements of a business plan to generate listing
business.
- Describe branding basics.
- Identify Sphere and Cold lead generators.
- List 5 methods sellers use to find a listing agent to
represent them.
- Describe methods to create a Client Packet for sellers.
- Identify Do Not Call Rules.
- Describe key aspects of a seller counseling session.
Module 2: Preparing for the Listing Appointment
- Identify and describe their office policy on agency, their
state laws and regulations.
- Identify how to implement their office policy’s professional
service fees.
- Describe how to formulate pricing and market information.
- Evaluate the ramifications of Pre-listing home inspections,
property condition disclosures.
- Describe the process of staging.
- Assess the viability of listing a property.
Module 3: Marketing the Listed Property and Generating the Business
- Describe different types of open houses.
- List objectives of different types of open houses.
- Identify different call conversion method to position the
seller’s property
- Describe different methods to convert the inquiry depending on
the source of the inquiry.
- Handle cooperating agent questions.
- List different components of contracts.
- Identify RESPA and Fraud issues in negotiation and closing of
contracts.
Module 4: Bringing It All Together
- Describe differing offer presentation methods.
- Handle multiple offer presentations.
- Describe the complexities of the inspection process.
- Negotiate repair requests and verify the need for repairs are
valid requests.
- Describe the alternatives in Possession, property loss,
Pre-Closing and Closing Issues.
- Describe the concepts of procuring cause.
- Describe methods to handle procuring cause disputes.
|
