SRES® Designation Benefits
Build your business by adding value.
According to the U.S. Census Bureau, more than 7,900 people will
turn 60 every single day this year. In addition, real estate is the
largest single asset class held by households that are headed by
someone who is 65 or older, according to Harvard University s Joint
Center for Housing Studies.
"Knowing how to best serve home buyers, sellers and
investors at all stages of life is another way to add value to the
real estate transaction," said National Association of
REALTORS®' 2007 President Pat V. Combs of Grand Rapids MI. "As
our clients mature, they have different real estate goals and needs
from those of younger consumers."
Given the importance of the emerging senior market nationwide,
the number of real estate licensees who earn the SRES® designation
is likely to increase dramatically during the next few years.
This designation addresses the fastest growing
market in real estate. With your SRES® designation, you will be
listed online in the SRES®
Council's referral database which provides direct client contact
and referrals from other SRES® members. This networking benefit,
across North America, may be the single best reason to get connected
right now.
The SRES® Designation Program gives you the unique tools to
position yourself as a REALTOR® who specializes in the needs of
home buyers age 50-plus within your market.
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