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ABR^® Generation Buy Elective Course Content

Approved for continuing education, and the ABR designation.

Generation Buy

At any given time, today’s real estate professionals may be working with four generations of real estate buyers: Millennials, Generation X, the Baby Boomers, and Matures. This one-day course examines the home buying characteristics of these generations and evaluates their expectations (of agents and of the transaction) as well as communication preferences.

As a turnkey resource, participants receive generation-specific marketing tools, networking tips, scripts, and counseling strategies to help formalize agency relationships. 

The Generation Buy Course counts as one REBAC elective course to be applied towards the ABR® Designation.

When is this course scheduled, and where? Read here.

Act on the ABR^® Generation Buy Elective Course

Get more information. Get enrolled.

• Tuition cost for the course is $95. Enroll now.
• See when and where this course is scheduled by Polley Associates.
• This 7-hour elective fulfills a portion of educational requirements to obtain the Accredited Buyer Representative^® (ABR^®) designation.
• This 7-hour course is approved for real estate continuing education by the Pennsylvania State Real Estate Commission.