Accredited Buyer Representation

 

 

 

ABR® Designation Benefits

An alternative to sub-agency. Enhanced skills. More commissions.

Earning the ABR® designation helps ensure agents’ access to complete listing inventories. It resolves potential legal problems posed by sub-agency. It offers agents added credibility and professionalism. Most importantly, it attracts clients with a market-proven benefit that says designees care about them and their future.

Completing the Accredited Buyer Representation (ABR®) course helps licensees:

  • Increase their personal selling success by offering buyers new services and representation.
  • Learn how to turn buyer representation into the leading competitive edge over other real estate agents in a market.
  • Market and promote buyer representation, a highly attractive service in the public’s mind.
  • Successfully deal with corporate attitudes toward buyer representation in relocation, and help improve corporate business.
  • Keep abreast of the very latest legislative and judicial activities in the field of buyer representation.
  • Know what other buyer’s agents are telling buyer customers now.
  • Reduce liability by heeding laws regulating buyer representation.

Consumer consciousness is on the rise. People shopping for a home want the services of a real estate expert who represents them exclusively - not the seller. They want someone who can negotiate on their behalf and help them make one of the most important financial decisions of their lives. They want a properly trained and professionally certified buyer’s representative!

ABR® And The Death Of Sub-Agency

Sub-agency is antiquated, impractical, and dangerous.

In most states, sub-agency is dead. Knowledgeable brokers have concluded sub-agency is antiquated, unrealistic, impractical, unnecessary and dangerous.

With the 1993 changes in the Multiple Listing Service and the subsequent renunciation of sub-agency by major real estate companies nationwide, practitioners who previously offered only seller agency now offer buyer agency as well. It's a practical necessity to properly serve the consumer real estate buyer. 

The debate over whether or not to offer buyer agency is history. Now the issue centers on how to provide such service - whether exclusively or in combination with traditional seller representation - and the quality of the service rendered. 

Consumers are more aware of agency options as major consumer groups such as the Consumer Federation of America, American Association of Retired Persons, and recognized consumer advocates have taken up the cause of buyer and seller representation.

The Real Estate Buyer's Agent Council® ABR® designation has set a standard of excellence in buyer representation. Rapidly gaining recognition as the real estate profession’s mark of expertise in buyer agency, the designation will award you distinction and public recognition as proficient and adept in a field of specialized talent.

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